The only major card company from the 1970s was Topps. There was an occasional odd ball set like Sunoco and Wonderful World of Stamps plus Fleer started putting out the Team Action cards, but as far as main stream sets it was all Topps. With little or no competition Topps settled for mostly bland cards with little color and few action pictures. If you have a keen eye you will notice that several player cards from different years have the same photo on them or at least photo's from the same photo session. But you can't beat the vintage players and HOFer's from the 1970s.

Dallas Cowboys Hall of Fame Players like Roger Staubach, Rayfield Wright, Randy White and Tony Dorsett all had Rookie cards appear in Topps sets during the 1970s.