Upper Deck started producing sports cards in 1989 when they released their first baseball set. Many experts believed that no collector would pay $1.00 for a pack of cards even if they were higher quality cards but the experts were wrong. Upper Deck brought quality to the market that the other companies had to follow or be left behind. Upper Deck produced its first football card set in 1991 and has been producing football cards ever since!

Upper Deck leads the way when it comes to innovation. Upper Deck was the first company to produce game used cards, a tactic that every company employs today. Upper Deck also led the way to higher quality cards using better card stock, higher grade photographs, and holograms to help prevent counterfeits.

Upper Deck producing many different brands today including; MVP, Honor Roll, SPx, Finite, Standing "0", Ultimate Collection, SP, Patch, Pros & Prospects, Signature Edition, Sweet Spot, Authentic, and the Original Upper Deck brand!

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